Blog
Ads research7 min read
How do I use the Meta Ad Library to see what competitors are running?
How to search the Meta Ad Library by brand, read run time and variations, spot the ads a brand keeps paying for, and what the library cannot tell you.
Daryl BudimanAds research6 min read
How do I find my competitors' ads on Facebook and Instagram?
Find every ad a competitor is running from their website or brand name, read which ones they keep paying for, and see the creators they use. Free methods first.
Daryl BudimanAds research9 min read
What does winning Facebook ad copy look like?
Twenty Facebook ad copy examples from winning ads, with the versions and what each first line does. Dated, from the index.
Daryl BudimanAds research8 min read
Which hooks do winning Facebook and Instagram ads use?
Fifty hooks from Facebook and Instagram ads, grouped by type: problem, offer, question, story and claim, with what each does.
Daryl BudimanAds research6 min read
How do I know an ad is fatiguing, and what do I do about it?
The signs of ad fatigue on Facebook and Instagram, the numbers to watch, and a refresh routine that works.
Daryl BudimanAds research7 min read
How do I find UGC creators who already post about my category?
Find UGC creators on TikTok and Instagram by what they post, not who applied. The metrics to check, the red flags, and the one signal no platform shows you.
Daryl BudimanAds research6 min read
How many ad creatives should I test, and for how long?
A testing routine for Meta ads that a small team can keep: how many creatives per idea, how long to let one run, what to read, and what the winning ads did.
Daryl BudimanUsing AI assistants7 min read
How do I use Claude to find and vet UGC creators?
A step-by-step workflow for finding UGC creators with Claude: the connector that gives it TikTok and Instagram data, the prompts to paste, and how to read the numbers it returns.
Daryl BudimanUsing AI assistants7 min read
How do I use Claude to research the Meta Ad Library?
Use Claude to research Facebook and Instagram ads: connect it to an index of the Meta Ad Library, ask which angles perform best, open a competitor's account, and get briefs from the winners.
Daryl BudimanUsing AI assistants6 min read
How do I use ChatGPT to find and vet UGC creators?
A ChatGPT workflow for finding UGC creators: the connector that gives it TikTok and Instagram data, the prompts, the numbers to check, and how to draft outreach it never sends.
Daryl BudimanUsing AI assistants6 min read
How do I use ChatGPT to research the Meta Ad Library?
Use ChatGPT to research Facebook and Instagram ads: the connector that gives it the Meta Ad Library as data, the questions that work, and how to turn top-performing ads into briefs.
Daryl BudimanUsing AI assistants6 min read
How do I use Gemini to find and vet UGC creators?
A Gemini workflow for UGC creator research: where the data comes from, the paste-in prompts for vetting and outreach, and a Gem that keeps the instructions.
Daryl BudimanUsing AI assistants6 min read
How do I use Gemini to research the Meta Ad Library?
A Gemini workflow for Meta ads research: get the ads with their run times from an index of the Ad Library, then use Gemini for the patterns, the briefs and the rewrites.
Daryl BudimanComparisons5 min read
Klayson vs Foreplay: which ad library tool fits you?
Foreplay and Klayson compared on price, what they index, how they search, what they read from creatives, and who each is for. Checked September 24, 2026.
Daryl BudimanComparisons5 min read
Klayson vs AdSpy: a $149 database or a search that answers?
AdSpy and Klayson compared: price, coverage, search, what each reads from an ad, and who each suits. AdSpy is the deepest old-school Facebook database; Klayson answers questions. Checked September 24, 2026.
Daryl BudimanComparisons5 min read
Klayson vs Minea: product research or ads research?
Minea and Klayson compared. Minea is a dropshipping product-research stack with ads on top; Klayson is Meta ads research you can question. Prices and features as of September 24, 2026.
Daryl BudimanComparisons4 min read
Klayson vs BigSpy: the cheapest sweep or the search that answers?
BigSpy and Klayson compared. BigSpy is the budget multi-platform ad sweep from $9 a month; Klayson is Meta ads research by meaning with an agent. Checked September 24, 2026.
Daryl BudimanComparisons4 min read
Klayson vs Motion: your own ads' analytics, or the market's?
Motion analyzes the performance of your own ad account from $250 a month; Klayson researches what runs in the market and makes ads from it. Different jobs, compared honestly. Checked September 24, 2026.
Daryl BudimanComparisons4 min read
Magic Brief shut down. What replaces it?
Magic Brief closed on July 31, 2026 after Canva's acquisition. What it did, and which tools cover each part now: Foreplay for the swipe file, Klayson for research and questions, Canva Grow for making.
Daryl Budiman